Rebecca A. Welsby
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Brand Marketing Manager
EnsembleIQ
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Created campaigns and assets for a company top performing publication: Progressive Grocer
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Launched a tailor-made registration and sales portal for multiple live and virtual events
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Trained new marketing team members on processes and software
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Increased open and click thru rates on targeted marketing pieces by over 35%
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Developed a process to host on demand content on event sites optimizing user experience
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Chaired a DEI Community Engagement Committee for the company & hosted Virtual Watercooler events to build company culture
August 2019 - present
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Founder/Principal
Willow Marketing Strategies
My freelance Detroit, Michigan-based brand, campaign and event marketing service moniker.
Nov. 2011 - Sept. 2012
Project Manager
Doner Advertising
● Ensured creative, account and media departments remained on task and within timeline
parameters on projects for the Serta and iComfort client
● Trafficked TV and digital commercials to ABC, NBC, and other channels and networks
● Generated daily status documents and led work start meetings for TV and digital campaigns
● Created competitive analysis reports to keep Serta on track with industry trends
Sept. 2012 - Jan. 2019
Senior Marketing Management Specialist (ending title)
BNP Media
Previous titles: Events Marketing & Social Media Manager, Events Marketing Manager, Events Marketing Coordinator
● Oversaw ground-up development of new annual events in a variety of industries including food, packaging, manufacturing, gaming, architecture, engineering and automotive
● Developed social media processes and a comprehensive manual for all social media strategies utilized by the Events Marketing Department
● Established design, branding and awareness for over two dozen annual live events
● Created copy and collateral for live/virtual events exceeding client registration goals by 23%
● Interviewed, hired, trained and managed internal staff
● Achieved SOLD OUT status for multiple events and trade shows ranging in size from 150
attendees to over 8,000 registered attendees
● Increased open rates on a 3 month email campaign by over 50% and click rates by 30%
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Sept. 2010 - Oct. 2011
Media Planner
OneUpWeb Digital
● Implemented a million dollar media plan increasing unique traffic to our website by 120%
● Developed media placement strategies that increased client base and revenue by 20%
● Created sales pieces and engagement campaigns that generated and warmed sales leads
● Negotiated rates, secured top name sponsors and hosted a virtual conference via ON24
● Wrote blog posts for company website, Fast Company & TechCrunch
Aug. 2006 - March 2010
Account Executive
Campbell-Ewald
Previous titles: Assistant Account Executive, Account Coordinator, Account Intern
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Oversaw television, digital, radio and print on multiple accounts, including Chevrolet, GM Card, National City, Kaiser Permanente, Carrier
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Handled the north east region of the country's Chevy Retail client initiatives
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Wrote and maintained client e-newsletter and content for an interactive client website
Past Experience
Past Roles
Jan. 2019 - Sept. 2019
Events Marketing Manager
Benzinga
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Increased email open rates and generated website traffic for 4 investing conferences
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Drove ticket sales for an April event that exceeded 2 previous events by over 15%
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Increased social followers by over 30% on Twitter and Instagram
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Launched a new event and hit attendance goal of over 500 attendees in less than 3 months
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Hosted live webinars
April 2020 - December 2023
Education
My Schooling
Aug. 2002 - May 2006
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Bachelor of Science
Central Michigan University
“Rebecca has a great work ethic and one who inspires others on her team to do their best. In addition, Rebecca is one who never stops learning, always willing to push herself and wants to learn more everyday. Her interpersonal skills are effective with both her external and internal teams.”
- Anne Rix, RANN RECRUITING